Sorry if it’s trivial but I guess I miss something really basic in marketing which I can’t figure out.
Why seeing famous person X drinking beer Y on some ad should make me buy it? Is this person it’s known for his good taste in beer? Is the beer as anything related to his profession?
I just don’t get it why do you I care for famous people in ad.
I guess the only rational idea is that seeing familiar face will get much attention and eyes for a second on thay ad
In: 0
Because there are a lot of rubes out there that worship celebrities and try to be or act just like them. A lot of people also seem to think that just because someone is famous, they also happen to be very knowledgeable about anything and everything. So if a celebrity says something is a great product/service, a lot of people will just buy it.
So, using celebrity in advertising increases sales more than using nobodies.
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