Sorry if it’s trivial but I guess I miss something really basic in marketing which I can’t figure out.
Why seeing famous person X drinking beer Y on some ad should make me buy it? Is this person it’s known for his good taste in beer? Is the beer as anything related to his profession?
I just don’t get it why do you I care for famous people in ad.
I guess the only rational idea is that seeing familiar face will get much attention and eyes for a second on thay ad
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People want to be associated with celebrities that they can’t meet socially so if they can’t meet them for real they will eat the biscuits they eat or use the insurance company they in theory are supposed to use.
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