Sorry if it’s trivial but I guess I miss something really basic in marketing which I can’t figure out.
Why seeing famous person X drinking beer Y on some ad should make me buy it? Is this person it’s known for his good taste in beer? Is the beer as anything related to his profession?
I just don’t get it why do you I care for famous people in ad.
I guess the only rational idea is that seeing familiar face will get much attention and eyes for a second on thay ad
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The idea is: familiar face + figure of authority. It’s like seeing someone you respect in your everyday-life approving of/ commiting to something (as long as you don’t hate the celebrity). As long as you don’t think much into it, it can influence you subconsciously, to the benefit of the advertised product.
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