Sorry if it’s trivial but I guess I miss something really basic in marketing which I can’t figure out.
Why seeing famous person X drinking beer Y on some ad should make me buy it? Is this person it’s known for his good taste in beer? Is the beer as anything related to his profession?
I just don’t get it why do you I care for famous people in ad.
I guess the only rational idea is that seeing familiar face will get much attention and eyes for a second on thay ad
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As per Google, searching your same question: An advertisement featuring a celebrity will capture attention and increase awareness of a brand and thus benefit sales. It also gives out a persuasive message – the celebrity is seen to be benefitting from the product and, the inference is, so will the consumer.
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