Was drinking Pure Leaf tea and saw that it was owned by Pepsi. Why don’t they call it Pepsi tea?
In: Economics
Most of prepackaged anything is owned by one of 10 parent brands. Pepsi for example owns multiple companies that make competing products. They very much try to hide that they own so many different labels.
[Infographic](https://images.app.goo.gl/tXwKdFHK2SBZDt9Z6)
Who am I gonna donut?
Companies, particularly publicly traded companies, are always striving for growth. They can generally do this one of two ways: invest in R&D, new technology, new equipment or processes, and the like; or they can skip all the work involved with coming up with something new, and just acquire a smaller company whose already done all that work. So in your example, Pepsi probably didn’t have a successful tea product line so they did a bunch if research of who was out there, found True Leaf and liked what they saw, and approached them to purchase them. The previous owner gets a check (or maintains some smaller percentage of ownership, etc.) and Pepsi gets to grow that brand and take all future revenue under their big umbrella of brands.
Diversity.
Remember when conservatives were pissed at bud light for the Dylan mulvaney cancollaboration? Many who changed beers in protest changed to a different beer that was also owned by anhieser Busch. They did not even know all the profit went to the same HQ.
If you are going to protest something make sure you protest everything they own.
I studied marketing at university. Two reasons. 1. The brand name is probably already established and has loyal followers/buyers. 2. ‘Pepsi tea’ could damage the sales. Large companies buy smaller brands that already have great sales. so if one day, Pepsi ceases to be marketable, the company already owns other viable brands.
The corporations want us to continue falsely thinking we actually have a choice in where we spend our money.
1. Go to Pepsi’s site.
2. Go to Pure Leaf’s site.
3. Compare their marketing
PepsiCo wants to sell products. Since marketing tea is quite different from marketing softdrinks they created* two different brands for two different groups of products.
This is normal when a company tries to sell different products or different product tiers (google for example which different car brands are owned by the Volkswagen group).
*Or bought up.
Because people don’t want to drink Pepsi tea, most people don’t want to look to see who owns it. They are going to think it’s some small company that makes it, not some mega-corporation.
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