No one knows, but there are a few theories.
1. They have a score of 0, so they’re just playing for the love of the game, not to win.
2. The French word for egg is “l’oeuf” and a 0 looks like an egg. It was then mistranslated into “love” when coming into English
3. It comes from the Dutch (or Flemish) word for honor “lof” sort of a combination of the last two theories. They are playing for the honor of having played, and then mistranslated into English.
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