Because the players would LOOOOVE to get a point at some point. /joking
Google gives three options:
1. L’oeuf, pronounced close to Love, meaning egg in French, because 0 is egg shaped
2. Love as in the players are doing so for the love of the game of tennis
3. “For love” meaning “without stakes or bets”
https://www.merriam-webster.com/wordplay/word-origin-of-love-in-tennis
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