Because the players would LOOOOVE to get a point at some point. /joking
Google gives three options:
1. L’oeuf, pronounced close to Love, meaning egg in French, because 0 is egg shaped
2. Love as in the players are doing so for the love of the game of tennis
3. “For love” meaning “without stakes or bets”
https://www.merriam-webster.com/wordplay/word-origin-of-love-in-tennis
In tennis, the term “love” to represent a score of zero is believed to have originated from the French word “l’œuf,” which means “the egg,” due to the egg’s resemblance to the number zero. Over time, the pronunciation evolved and was anglicized to “love.” This term has been used in tennis scoring since at least the 19th century.
No one knows, but there are a few theories.
1. They have a score of 0, so they’re just playing for the love of the game, not to win.
2. The French word for egg is “l’oeuf” and a 0 looks like an egg. It was then mistranslated into “love” when coming into English
3. It comes from the Dutch (or Flemish) word for honor “lof” sort of a combination of the last two theories. They are playing for the honor of having played, and then mistranslated into English.
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