Old things that used to use this in contests and rebates had you mail in a cut of of that barcode from the box.
You’re right it could be that you stole it, but its more proof than you just sending a letter saying ‘I bought product X, give me a $50 rebate’
Actual ‘proof of purchase’ like a receipt would have a bunch of other things on it, and also doesn’t really prove it as you could have then returned the item.
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