Be it TTRPGs, board games or video games, a group of four players is the standard size.
DnD and adjacent systems balance their challenges around a party of four. Most boardgames come with four colours for players to choose from. Most video game consoles only can connect four controllers and most video games like Smash Bros and Mario Kart only have four slots? Why is that?
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There probably isn’t a single reason that covers every type of game but for video games split screen almost certainly dictated a lot of it in the early days. Unless the game is turn based, in which case the max players is usually more variable, the maximum number of players needs to be neatly divisible by 2 or you have to split the screen in weird ways. Going to 6 is going to give you very little screen space for each player whilst 2 probably isn’t enough for a large number of families.
For RPGs and the like the systems also get more complicated as you chuck in more characters. You end up with more side conversations, interactions, time between turns (if applicable) and so on.
The [average persons per household](https://www.statista.com/statistics/183648/average-size-of-households-in-the-us/) has also never exceeded 4 in the US, or most other developed nations, so a maximum of 4 with support for 2-3 players is probably generally just accepted as the sweet spot both from a demand and practicality perspective.
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