Because people purchase stocks (and therefore determine value) based on how they think the company will do tomorrow, not how well the company is doing today (though today can have indicators, but not guarantees of future performance).
Overall, investors think Apple has a bright future ahead of it.
Apple has incredibly high profit margins, a massive amount of cash, and a loyal customer base. The cash really catches investors’ interest because it means if Apple has a bad year, they’re not going to be in major trouble paying bills and developing new tech for the following year.
Latest Answers