Walmart has to work harder to keep its customers. It needs to build big stores, supply them, keep prices down until the local competition is killed off, and still it runs the risk of an upstart boutique store or Amazon taking away its business.
On the other hand, Apple customers will live through multiple inconveniences and actively not buy from Apple’s competitors just to keep their workflows, networks, or sense of self worth (by having an iPhone). Also, while companies tend to saturate the US market and seek profits globally, Apple sits pretty by having a vice grip on the most valuable consumer market in the world.
Most people therefore think that they can own a piece of Apple today and can find a buyer who will take it from them at a higher price later. They have less confidence than they’ll be able to pull this off with Walmart.
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