– why is apple the biggest company and most valuable but doesn’t make the most revenue

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like it’s walmart according to wikipedia

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Anonymous 0 Comments

People have mentioned profit vs. revenue, but there’s a reason why Walmart is less profitable in percentage terms. Products need to be designed, manufactured, and sold. That’s where value is generated. Apple designs and sells, and is very good at both. Walmart doesn’t design or manufacture anything, and they are selling stuff that is cheap to people who are primarily concerned with how cheap stuff is. Amazon, if you carve out AWS, also has very low margins for the same reason. Apple also has a much stronger brand than most of its competition and they sell upmarket.

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