1. There has been a push to spotlight Women’s sports in recent years. 2. College sports to have a built in loyal fanbase who love to see their school win regardless of specific sport. 3. Sports betting is at an all time high leading to more people invested in sport in general, but more specifically high stakes games. 4. There is a current NCAAW major record breaker in Caitlin Clark, which is naturally gunna generate headlines. 5. There is not really a major mens star in NCAA to garner spotlight like in previous years 6. The tournament is well timed to avoid most other major US sports events (playoffs for major leagues) 7. WNBA teams have not done a good job in connecting with the local communities in the same way colleges have done.
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