Easter is hugely commercialized in the US, getting worse every year. Just go to Walmart around Easter and count how many $50+ premade Easter Baskets there are full of junk.
Santa is so “iconic” because Coca-Cola had a huge marketing campaign featuring Santa as we know him now, starting in the 1930s. In the west, the Easter Bunny is actually an older legend than Santa, but there simply hasn’t been a behemoth corporation marketing him. I couldn’t explain the lack of Easter bunny songs though, although there are actually probably more religious Easter songs than Xmas songs.
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