why is european fanta yellow while american fanta is neon orange

Question

I don’t mean in a chemical way I understand that part
I mean in a “why would they have to change the recipe for the us” way

In: Other

Answer 1

The difference in Fanta colors likely comes down to regional preferences and regulations. In the US, companies often use more artificial coloring to make drinks look more appealing, while in Europe, there are stricter rules on food additives and a trend toward more natural ingredients.

So, the neon orange in the US could be a marketing choice or a result of different ingredient standards compared to the yellow in Europe. It’s all about what they think will taste and look best in each market.