why is european fanta yellow while american fanta is neon orange

Question

I don’t mean in a chemical way I understand that part
I mean in a “why would they have to change the recipe for the us” way

In: Other

Answer 1

Europeans don’t like unnecessary/unnatural food coloring because it seems unhealthy (and often is). Bright orange is unnatural, so people prefer the normal pale color.

Americans love fake shit like glowing neon mountain dew and bright blue takis chips, so they added bright food coloring to fanta to appeal to the American market