why is european fanta yellow while american fanta is neon orange

Question

I don’t mean in a chemical way I understand that part
I mean in a “why would they have to change the recipe for the us” way

In: Other

Answer 1

European Fanta looks more like orange juice. American Fanta looks more like freshly waxed orange rind, a very unnatural look for a drink.

I can only speculate, but perhaps European consumers prefer sodas that feel healthier because they look more like natural juice, whereas American consumers are more worried that their soda will make compromises on flavor and texture in the name of some namby-pamby “health” interests and prefer something that is unambiguously artificial.