I don’t mean in a chemical way I understand that part
I mean in a “why would they have to change the recipe for the us” way
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There can also be a cultural explanation: extremely colorful and flashy soft drinks are seen as ‘unnatural’ and unhealthy in Europe. On the contrary, in the US a pale yellow drink would seem too bland for customers and feel like less tasty because of the color, since the US market has been accustomed to ‘unnatural’ flavors and colors for quite a long time and they are sign of that class of drinks.
In short, everybody knows that orange juice is yellow and not orange, but American people would expect an orange flavored soft drink not to be that color because soft drinks are different than juice, while European people would expect an orange drink to be the same color as orange juice because any other color would feel artificial and hence not good
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