Lets say it costs you 4 cents to make a bottle of water. How much would you personally have to charge for a bottle of water before it made sense to spend your time selling single water bottles?
Lets say it costs you 1 dollar to make a whole case of water, how much would you have to charge to make it worth your time selling cases of water?
For the same amount of water, it takes a lot more time and effort to sell them one bottle at a time than one case at a time.
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