As others have mentioned, patterns and structure. Music has repetitive wordings (like the chorus being sung a few times), it has rhyming scheme, and it has syllable meter. The human brain is good at picking up on patterns, so employing those patterns make it easier to remember a song.
Music also allows for engaging multiple facilities of the brain. Rather than just the stiff logic of “Remember X phrase”, you’re also engaging sound and rhythm functions of your brain and sharing the learning load
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