Why is it so hard to backwards engineer the exact ingredients of coca cola?
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Coke’s “secret recipe” is mostly a marketing gimmick. Many companies know how to make cola. Some of these colas taste remarkably like Coke. Others intentionally differentiate themselves from Coke – Pepsi is famously a bit sweeter. The idea that Coke has an utterly unique and masterful secret recipe is just one of the many, many ways that they try to convince you that their soda is special.
So it’s entirely possible that some other cola is using the same recipe as Coke and just doesn’t realize or can’t prove it. The only advantage to maintaining the secrecy of the recipe is that any competitors who try to sell “Coke, but cheaper” won’t be able to claim that their product is definitely identical.
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