Most Moon and interplanetary missions land on equatorial orbit (including the Chinese one which landed on far side of the moon). This is the first landing near the poles. Since water was detected on the Moon there’s been a renewed interest in landing on the Moon. Russia tried & failed a few days ago. Japanese launch was set back by issues with the lander. American and Chinese launches are planned in the future not in 2023. So India managed to land first.
https://www.reuters.com/science/why-are-space-agencies-racing-moons-south-pole-2023-08-22/
You can see the image in this article of landing sites and see how far South the Indian landing was compared to US, Russia and China.
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