Because it’s really difficult, and both a test and a show of the capabilities of the people working at the organisation that does this.
It’s like being the fourth person to break an old world record in a sport. Sure, three people HAVE done it before you, but many more tired and didn’t. It’s still a massive achievement that other’s can’t reproduce.
See Russia’s recent fumble. Even nations that have the historical capability can’t do it if they let their space sector decline. It sets a bar.
Also, I’m not being fair to the Indians here. They are the first to land on the moon’s poles. I don’t know how much more difficult it was in practice than other landings, but no one else did it regardless.
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