The south side is in ~~permanent~~ darkness a lot of the time, so very cold.
This means that deep craters are in permanent shadow and contain frozen water.
If further space exploration takes place, the ice could be a very important resource, as a way to make hydrogen for space exploration launched from the lower gravity of the moon.
Also, it shows India as a nation capable of such a feat, with all the associated money, resources, skills, knowledge and technology. Not many countries have landed on the moon before, only ~~Russia~~ the USSR, the United States Of America and China.
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