You can think of it like why we use radians rather than degrees – in general it doesn’t matter, the principles remain the same, but it makes some of the maths easier as you don’t need to remember annoying differentiation contestants like pi/180 or log_10(e) or whatever. Because e is a special number, d/dx (ln(x)) = 1/x, whereas if you used log_10(x) then you’d have a bonus constant factor.
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