You can make 100 cakes per day, sell each at $10, there are 200 people every day willing to buy a cake at $10, so you sell 100 cakes every day make $1,000 each day.
Now out of that 200 people that want cake, 100 of them are willing to buy a cake at $20. You still make 100 cakes per day, but if you sell each at $20, you can still sell 100 cakes every day, but now make $2,000 each day.
Would you choose to not raise the price?
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