I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?
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People get hyped for stuff for only a few months after they see stuff. Release too much information years before release and nobody will have already moved on by then.
Replace the “oh wow” reaction that makes people want to buy stuff with “oh yea I remember that” and you have a marketing nightmare on your hands.
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