It’s really not. It’s advertising. But they need to act like it’s bad to keep up the facade that it wasn’t done on purpose and/or that they aren’t receiving free advertising.
The people who want to hate it will do so regardless. Those who want to defend it will do so regardless. The rest? We’re just reminded that it exists, getting it borrowed into our heads so we’ll be more likely to buy it when it is available. Pretty standard marketing psychology, really.
Latest Answers