Why is leaked footage of a unfinished game like GTA 6 a nightmare for the developers/companies?

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I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?

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Anonymous 0 Comments

Most marketing is around hype of the game which the game will release a few days after that hyper psychologically is gone; causing more hype for the game.

Now that people know it exists, the hype will die long before an announcement is even released and it won’t attract as many users as it would’ve at some convention.

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