I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?
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Because the company wants to maximize impact of announcing a new service or product, and their marketing teams (presumably) know how to do that best. This translates directly into buzz, sales, and money, and makes it possible to compare the launch to other launches (either across product lines or in the latest iteration in a single line). Events like this add uncertainty about whether the strategy caused a difference in response or the leak.
In a situation like this you have literally thousands of people working together to launch something, and one person decides they’re going to leapfrog all that and jerk the wheel and produce an uncontrolled result. Of course, if you’re heading down the highway and the front seat passenger leans over and suddenly yanks the wheel, your car *might* end up in a better place than it was before in traffic … but probably not.
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