I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?
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There is a well trodden formula for creating peak hype and maximising sales. If people start talking about your game too early and you don’t have increasingly cool breadcrumbs to keep feeding the media to get more and more people excited about your game just as launch day hits, then you’re going to miss out on a lot of sales. If people figure out all the cool features they were trying to put into the game now and they don’t release for another 2 years, then people are unlikely to be that excited by it.
I worked on games that sold over 10 million copies and my boss was an absolute control freak about this stuff. We had a couple of pictures leak from a dev build, he got the security team to spend a lot of time tracking down who it was and then he found him, he fired him and ended his career by letting everyone in the industry know this guy was a leaker.
If it’s early and there isn’t much to leak then the game probably looks like shit, probably is not fun to play and a lot of people who get a first impression that your game is shit will tune out and stop looking at future updates, so again it hurts sales.
It can be a bit like seeing an Instagram model with no filters. Even if you see other pics that look great after, often the magic is gone once you’ve seen through the illusion.
The other side is that I saw people requesting source hashes and stuff from the hacker and the f*ckstick providing them, this will allow crackers to make illegal copies of the game. They’ll probably change it for GTA6 but likely they’ve been using those codes for a while, so people might crack their back catalogue and again hurt sales there.
Another problem for a hugely popular game like GTA is that people might now have enough to assets / code to make it easy for people to create their own GTA clones / mods or if other games companies were wondering how rockstar did open world so well they can check out all their algorithms.
They spend hundreds of millions making GTA, so all of these things could impact their ability to keep investing that much in making new GTAs and could lower the value of the company significantly.
Nb: There is a lot of could here, it could also have very little effect but the could is why it’s a big deal
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