Why is leaked footage of a unfinished game like GTA 6 a nightmare for the developers/companies?

Question

I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?

In: 130

Answer 1

It’s mixed. There is the ‘no such thing as bad publicity’ school of thought and there are those in marketing who can’t handle the loss of control over the image of the game they are trying to sell.