They are not.
Company is spinning narrative to gain sympathy points. Considering how underhanded and straight up evil the publisher is (eg. pushing gambling to minors), I’d absolutely not rule out that this is gonzo PR trying to establish traction for the new release. In fact controlled leaks did already happen for this publisher.
Currently half of reddit is talking about GTA6, even my wife asked me if I’ve heard about this leak.
This is all you need to know. It’s a free publicity for the game.
To add to previous answers (about the quality of dev builds etc.) – the last thing Rockstar would want when they do the big official gameplay reveals, is everyone going “meh, we saw all this in the leak 2 years ago. What else you got?”
In a long, drawn out development process, you don’t want everything revealed a year or more in advance of the release, and have the hype being a year old when the fans finally get their hands on the game.
In the case of GTA6, the footage itself isn’t so much a nightmare, it’s that the source code of the game was leaked along with the footage. This leaves the door open for hackers to start working on cheats and exploits before the game has even released and will force them to go back and change any number of things in the code, things which may have been finished already.
Imagine you’re a 12 year old and your father tells you on five months you’re all going to an attraction park whose name starts with D.
So you wait five months and you get to the attraction park and uh-oh, the park is named “Ducks Galore”, wold famous for having every single duck on the planet.
Is Ducks Galore a cool attraction park? Sure, I mean dude, *every* duck in the world? Fuck even I wanna see that… But it’s obviously no Disentery Land
Same thing but different, we’re way back on development and features could change so much that people could (and let’s face it, will) treat the game like shit if their favourite leaked feature doesn’t make it to the finished product.
Because the company wants to maximize impact of announcing a new service or product, and their marketing teams (presumably) know how to do that best. This translates directly into buzz, sales, and money, and makes it possible to compare the launch to other launches (either across product lines or in the latest iteration in a single line). Events like this add uncertainty about whether the strategy caused a difference in response or the leak.
In a situation like this you have literally thousands of people working together to launch something, and one person decides they’re going to leapfrog all that and jerk the wheel and produce an uncontrolled result. Of course, if you’re heading down the highway and the front seat passenger leans over and suddenly yanks the wheel, your car *might* end up in a better place than it was before in traffic … but probably not.
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