I mean with the recent GTA 6 like most of the time i saw hype about any news at all but at the same time it said to be a disaster for rockstar games so why is that a bad thing now?
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It’s showing an unfinished product on an unknown timeline, we don’t know how close this is supposed to be to completion. So people start talking in possibly bad way, potentially eating into profits of people who would have bought it not knowing this information.
Secondly, it’s a pain in the ass for the developers who now have to deal with increased security, things like having to now log onto VPNs, have auto lockouts after inactive time, etc… Complicating the already hard process of making games.
Both of these eat into projected profits = the suits are worried.
Most marketing is around hype of the game which the game will release a few days after that hyper psychologically is gone; causing more hype for the game.
Now that people know it exists, the hype will die long before an announcement is even released and it won’t attract as many users as it would’ve at some convention.
Imagine you worked on a book for 10 years. You’ve made tons of iterative changes, fleshed out the characters, and closed every plot hole
Now some guy releases your first draft to the world before you finish your product. Would ya be mad?
It’s really not. It’s advertising. But they need to act like it’s bad to keep up the facade that it wasn’t done on purpose and/or that they aren’t receiving free advertising.
The people who want to hate it will do so regardless. Those who want to defend it will do so regardless. The rest? We’re just reminded that it exists, getting it borrowed into our heads so we’ll be more likely to buy it when it is available. Pretty standard marketing psychology, really.
Bad / negative press tends to travel far faster and far wider than good press.
“Rockstar is killing it again with GTA6!?!?!?”…. “Uh, yeah… well, they have been knocking the GTA games out of the park for like, ever…”
As opposed too
“Oh. My. God. Rockstar is done. All the good devs musta left the company. This game looks like TRASH. I heard it is supposed to come out soon and it looks so bad and unfinished. I heard they are hiring juniors out of college for like 20K a year to finish the game because all their good devs got mad and left. Man, what a shame. That company is dead.”
Until the game is done, what you see isn’t representational of anything. And more often than not, only bad things will be derived and spread like wildfire.
So I can copy what they have thus far and finish my game before them and cash in on the cool, new features they were planning on implementing.
People get hyped for stuff for only a few months after they see stuff. Release too much information years before release and nobody will have already moved on by then.
Replace the “oh wow” reaction that makes people want to buy stuff with “oh yea I remember that” and you have a marketing nightmare on your hands.
Something I have not seen and maybe i am thinking outside the box a little but possible copies and other items making it to market before the game gets to market. For example if they have a special look, tool or feature and someone beats them to market with it they loose a large amount of people that bought that look, tool or feature elsewhere and without the game being out they can not say they came up with it first.
Well the real problem noone said is that what it was the hacker only the part the hacker wanted to show. Supposedly those videos are from 2019 but we dont know if he has data from last week.
Also does he has personal info of all the workers? Bosses?
Also, pre-production code often has a lot of debugging material in it. These are little bits that may display extra information on the screen, create a log file on the computer, extra error messages, breakpoints, all kinds of things. These would definitely help hackers who want to cheat at the game, cheat other players, or write malware that could attack owners of the game. Possibly more bad things. But it’s not just an unfinished game, it’s a game with all the tooling still attached.
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