It isn’t. Fresh is cultural and depends where you are. There is the menthol piece others mention which is why mint gum spread globally as a sense of fresh but other fresh factors are often scents, e.g. Citrus or Pine, in the US/UK citrus is the predominant fresh scent in cleaning in Sandiwegian countries it is Pine. In many parts of the world fresh clothing smells of flowers, which depend on your country.
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