The texture is crumbly because they add a significant amount of powdered sugar to the filling used in Reeses Cups.
If you want to make it at home you can approximate the same texture, sweetness and taste by mixing a 1:1 ratio of powdered sugar and creamy peanut butter.
Even the Reeses brand peanut butter has the same amount of added sugar that you find in brands like Jiff or Peter Pan. The secret to the filling in Reeses Cups is the confectioners sugar (Also note that confectioners sugar/powder sugar contains cornstarch – that makes a big difference in texture).
Reese’s ingredients include: peanuts, peanut oil, sugar, salt, hydrogenated vegetable oil (canola, cottonseed, and soybean oils), and corn starch. The corn starch is usually used as a thickener and is likely the cause of the crumbly consistency that Reese’s peanut butter has. Most standard peanut butter doesn’t contain corn starch.
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