Cost is a big one, so is ease of use.
My company had been trying different recyclable material to replace some single use material containing plastics. It costs more money, its harder to get working on the machines so we have more downtime which also increases costs, and through the set up process we end up wasting more of the recyclable material than the plastic based materials, so have to spend more money to get a greater supply of the environmentally friendly material needed to do the same job
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