Before the game starts the surface is sprayed with water, creating small bumps of ice where the droplets fell. This ~~increases~~ the friction on the stone.
By sweeping, the players are melting the bumps. They can make the stone go further or even slightly alter the trajectory.
Edit:
as u/hey_mr_ess has pointed out [it reduces the friction. ](https://theconversation.com/the-slippery-science-of-olympic-curling-we-still-dont-know-how-it-works-176463)
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