It hasn’t always been, it used to be quite cheap. Switzerland has had virtually 0 inflation since like ~1994, so what cost 15 CHF today, there’s a good chance it cost 15 CHF in 2005.
Their currency has remained extremely strong because of that. The above example if it’s changed to $ it went from $12 to $17. In pounds it went from £6.57 to £13.7.
Then there’s their extremely strict immigration policies. It’s very difficult to become a Swiss resident or citizen without ties to the country. Although they are easing up on that, but this keeps housing costs relatively tame.
For the average Swiss it hasn’t really gotten “more expensive” they’ve just become far wealthier compared to the outside world.
Also yes, there has been inflation and some people will feel the impacts of it, but I’m speaking in comparison to the rest of the world.
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