Why is the 18-49 demographic used for ratings so wide? Wouldn’t a more narrow demographic give better info?

501 views

Why is the 18-49 demographic used for ratings so wide? Wouldn’t a more narrow demographic give better info?

In: 17

4 Answers

Anonymous 0 Comments

You’re assuming that there aren’t other micro demographics that advertising companies are interested in, or tracking.

You are viewing 1 out of 4 answers, click here to view all answers.