Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
Market Effect. People go where the Content/Publishers are, and Publishers go where the people are.. and Money follows them.
Really difficult to break the Market Effect, once it reaches critical mass.. especially when the product & cost are attractive. You need to come up with a very substantial better product, and/or heavily incentivize some early-mover group, and hope that gains momentum 🤷♂️
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