Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
Platform effects are huge. Meaning: you have creators and viewers on YouTube. Any competitor would need to get both to switch, otherwise the platform is useless (creators without viewers don’t make money, viewers without creators have no content).
I mean, just watch at the Twitch situation. Microsoft invested _massively_ to get some creators over to Mixer – the viewers didn’t follow in big enough numbers, platform is dead now.
Basically, once you have a huge platform, it’s almost impossible to compete meaningfully
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