Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
They do have competitors, but the thing is you probably don’t see them as competitors of YouTube because they don’t do the same exact thing like Pepsi and Coke do to each other – except they do. They sell the exact same thing, just not to you or me – instead, they compete for our attention that they could sell to their true customers, the advertisers.
Indeed, the time you spend scrolling on Facebook, Reddit, or wherever else is time you don’t spend watching on YouTube. The ads you passed through while scrolling here could have been ads you saw on YouTube instead, and the revenue Reddit made could have been theirs.
Also, Facebook is definitely a competitor just looking at it as a community driven long form video platform, as is Twitch. They’re just not primarily used for those reasons
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