Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
There are a lot of challengers to YouTube. China has Youku and Billibilli, for example.
In North America/Europe, we have TikTok, Facebook, Twitch and Instagram. All of these are video services that challenged YouTube’s business model and won a very large portion of the video market.
The thing you think of as “YouTube” (mostly non-live, medium-to-long-form content) was shaped by competitors taking out chunks of what it could have been.
But why hasn’t anybody killed YouTube on their bread and butter? Because it has momentum. It’s very hard to dethrone a social product when it already has an audience captured. Instead, video services look for gaps in YouTube’s strategy and capitalize on those gaps to pull away users.
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