Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
It’s not worth the effort.
Too expensive to build, even if you succeed you have to convince people to use it.
There are 2 ways to make money as a streaming service ads or subscriptions.
If you do ads you are just YouTube with less leverage and smaller userbase. People also hate ads and use of adblockers is common and so this is just not worth the investment.
So everyone does a subscription service. You get a smaller community and less content, but more money.
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