Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
If you’re looking for a video where do you look? You do a search of YouTube or Google, and the top results are YouTube links. Every person who makes videos or wants to advertise also know this. So if YouTube does what you want it to do, even if it does it badly, why would you spend the time and money elsewhere? All aggregator websites are the same in that regard. Service would have to severely degrade for superusers to go through the transition costs of building a new platform. And because of the massive bandwidth and storage costs of video, it’s unlikely a revolutionary competitor will rise up to challenge youtube
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