Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
It’s hard. Even Google failed at it with Google Video, and instead decided to acquire Youtube. YouTube was also struggling at the time to support all the infrastructure required.
Google manages bc it uses its near duopoly powers in Search/Ads and Play Store to help fund and monetize its operations.
Secondly, there are network effects bc a ton of ppl use YouTube. If you want to start a rival service, most YouTube creators would not switch bc the potential audience would be tiny.
I think the only real way to break YouTube’s monopoly on video is to enable interoperability standards to allow a rival service’s videos to show up on YouTube search, and vice versa. (Maybe thru a browser plugin). This would let a rival service still reach the YouTube audience
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