Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
Spend a few moments thinking about why you would want to use a new competitor to youtube.
What would you watch there? Who’s making content there? Now imagine being someone who makes content, you want people to see it right? So where do you publish it?
Now imagine that it is somehow successful in bringing new users and creators over, they also need to deal with infinitely scaling video hosting in data centers with 24/7 distribution to the entire world.
These are major hurdles, and while the cost and infrastructure are not insignificant, I think the user base is the biggest obstacle.
There has to be a reason for someone to use your site. And if it’s new, no one is making content for it, and no one making content elsewhere sees an audience worth making it for.
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