Youtube doesn’t have a large competitor challenging it for market share like other major companies do. There are plenty of streaming services, but YouTube is the only game in town when it comes to people generally browsing video content and following their favorite creators.
Coca-Cola has Pepsi. McDonald’s has Burger King. Toyota has Honda. Why doesn’t YouTube have one?
In: Economics
An online service is very different from a product so it’s not as easy to determine what a “competitor” is. When it comes to “websites people mostly go to to watch a video,” Netflix has a greater market share than Youtube does. When it comes to “websites people stream games on,” Twitch outperforms Youtube. Youtube definitely dominates the market for user-uploaded static content, but unlike physical products, there is never a question of “I’ll buy what’s available, even if this restaurant has Coke, no Pepsi.” Nor is there a question of price comparison, sales events, or other incentives to buy one brand over another.
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